Saturday, 31 March 2012

The importance of Reputation Management Company for a Business

The negative reviews and URLs that have been doing the rounds in cyberspace need to be managed by a Reputation Management Company and should be taken seriously, as in this day and age consumers usually have a large selection of businesses to choose from, and so some will look at reviews to determine whether or not they’ll use a certain business.

‘Negative’ reviews are not always negative in the usual sense of the word. There is a difference between ‘negative criticism’ and ‘constructive criticism’. Purely negative criticism will often not point out what exact parts of the service they were unsatisfied with, or they will word it in an extremely negative and unhelpful way. Reviews that contain constructive criticism will state what exactly they found wrong, or what they think should be improved on. Some may even offer advice on what they think could be changed in order for them to have a better experience. Recognizing what type of criticism you’re receiving will determine what sort of affect it will have on your business.

Reviews that bring up valid complaints can help the owner pinpoint key areas that need work inside his or her business. Responding in a calm, mature way towards these reviews will actually help with your company’s reputation by showing that you’re actually listening to your customers and addressing problems and issues they may have. If valid points are brushed aside or openly mocked then you risk angering your consumer base and scaring off potential customers. By showing your willingness to adapt or change a service you’re letting them know that you’re treating their complaints seriously.

There are also some types of reviews that are almost obviously of a vindictive nature and that bring up no real complaint with the business. These types of reviews are often the result of a personal grudge towards the business or its employees, someone unhappy with the very nature of the company, or even people who simply wish to stir up trouble for various reasons. While these types of negative reviews can still affect your business adversely, they are not as convincing to a consumer that there is any real fault with your goods or services. These types of reviews should be handled with as much courtesy as the constructive reviews, and should never be responded to with anger.

It should be kept in mind that these are only a few individual’s opinions, and that some may not be based purely on fact. While a few bad reviews might be brushed off as personal qualms, overwhelming negative reviews can seriously affect the reputation of your business for the worse. By finding out why you’re receiving such reviews and addressing the issues brought up by fixing them, you’ll be able to build your company’s reputation back up. Complaints should be treated as something important enough to look into.

To know more about Online Reputation Management and how to manage your reputation and Remove Negative Links from the search engines feel free to contact the best Reputation Management Company managed by Reputation Management Professionals visit:

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Monday, 12 March 2012

Online Reputation Management for protecting your revenues

There are several factors that go into determining exactly how detrimental negative reviews are, and they’re largely tied up with how the post or message is communicated, as well as the type of content that it contains. Each business has its own model for dealing with feedback, but with some types of feedback it becomes a public affair and could affect how a business or company is viewed by the potential consumer.

A review that is negative in nature is not always outwardly accusatory, and sometimes it is a valid complaint that should be addressed or that the company has been meaning to address in due time. Before the Internet, consumers could warn each other away from unsatisfactory services by word of mouth, but now that there is such easy access reviews are becoming much more important when determining if a business will be able to stay afloat amidst the rest of the competition.  Because of this the image and reputation that your business acquires can often be changed drastically by how you handle various complaints and negative postings.

Any feedback, be it positive or negative, should be evaluated to see what it is your customer is expecting and what they feel you are providing. The nature of the review or posting can easily be determined by the language that is used as well as what subjects they felt were important to include. Overly offensive and harsh reviews can easily be identified and proven factually wrong. When the faults of the business are addressed, ones based in fact and that are easily verified, this too should be addressed, but in a different manner. It is how you address real issues and problems that are presented to you in this format that show what kind of business you run, and importantly it shows this to your customers. A business that is seen as caring and responsive to its customers will likely see repeat business, and this can help offset any potential revenue loss from the initial negative posting.

The reality is that the revenue of a business can and will be affected by unfavorable reviews and comments left on feedback pages and various other places. The important questions that should be answered are how negative the incoming reviews are and how the business is addressing them. An overwhelming negative score against your business will discourage potential customers from using your services or purchasing your goods. By not addressing the problems brought up in the reviews you’re also likely to lose current customers. Losing even a small percentage of such a potentially large amount of customers can easily be shown in a swift downturn of transactions and eventually a net profit.

To know more about Online Reputation Management and how to manage your reputation and Remove Negative Links from the search engines feel free to contact the best Reputation Management Company managed by Reputation Management Professionals visit :